by Jasmine C
I like this article because it helped to enhance my understanding of what web analytics is. In class we have been discussing web analytics and I enjoy it because I have a better understanding of how businesses/companies get the information they need about you as a user. Web analytics are cool because they can help websites become better by asking the people who interact with the site, “How can this be better?” or “What can the format of the site look like?” I also like this article because I know now the importance of privacy policies. If you are going to be gathering data about people, then you need to be able to disclose with them what they type of information they are going to collecting.
Marek, K. (2011). Chapter 1: Web analytics overview. Library Technology Reports, 47(5), 5-10. Retrieved April 8, 2012, from http://0-web.ebscohost.com.opac.library.csupomona.edu/ehost/pdfviewer/pdfviewer?sid=fadf2b76-5595-4b6f-856d-b7c1cff3804a%40sessionmgr112&vid=2&hid=113