IS 130 CHAPTER1. IS in business{0}
Samsung, most famous company in Korea, is well known of electronic product, not only in Asia but around world. I saw a lot of Samsung’s products since I was young. When I was young, Samsung was a good company, but it was not multinational company. At that time, there were many other competitive, like Daewoo, gold-star that it was changed name of LG. I think that Samsung perfectly utilized information systems. They knew circumstances and moved fast, so it made nowadays Samsung global entrepreneur.
In this article, it represents that Samsung invests huge money at eco friendly technology. they devoted lots of money, time and efforts to energy-saving technologies. These days, energy efficiency and eco friendly product is really getting important, and it will become more seriously. Therefore, It is very good examples of using business information.
Also, I thought about five forces model on Samsung cell-phone company. I thought buyer power is strong and supplier power is not high. Because there are lots of cell phone company. Threads of substitute products are not good, because like from pager to cell phone there are a lot of chances of new product. Threat of new entrants is very low, because it needs to a lot of investments technology, communication, and so on. Last, rivalries among existing competitors are very high. Among the cell companies, competition is really high.
Samsung used information systems well and moved fast, so it survived and could grew to be a global company. On the other hand, Daewoo which was Samsung’s rival did not think information system, and just concentrated to expand the business. As result of that, it was almost ruined.
resources- financial times
http://www.ft.com/cms/s/0/587310ba-7541-11de-9ed5-00144feabdc0.html?nclick_check=1