A Web 2.0 Dashboard for Buzz{0}
As I was browsing through the business magazine BusinessWeek it was exciting to find a very interesting article about a Web 2.0 Dashboard called StrategyEye Digital Media. Everyone is talking about StrategyEye, a London-based startup, because of its unique ability to mix Web search services with in-house analysis to offer organizations with business information related in friendly, interactive formats. According to BusinessWeek, it was founded in 2004 by former investment banker Neck Gregg and its main goal is to become as large as Google, but for the market research.
What makes StrategyEye unique is the way it uses technology by scanning the internet, including blogs and social networks such as Facebook or MySpace, something that Google and Yahoo! cannot offer. As all the data is gather about a particular company or topic is put into meaningful graphic displays which could later be used by most managers with little or no technology skills and still understand how his organization is seen by others around the world. Nick Gregg describes StrategyEye as “It lets you see what everyone in the ether is saying about your company and the industry as a whole.” In addition, it links the results with entries from 4,500 expert bloggers who share their knowledge in today’s main issues of the digital world.
Another useful tool that StrategyEye offers to its users is the accessibility to add comments on the posts of StrategyEye analysts. The information discussed in the posts examines mergers and acquisitions such as the recent acquisition of Pfizer Inc. over Wyeth and other digital media related topics.
I was curious to learn more about StrategyEye, so I signed up to get an account. Unfortunately, most of its users are business people who can afford to pay costly subscriptions; therefore, my subscription was not successful.
Scott, Mark. (June 15, 2008). A Web 2.0 Dashboard for Buzz.
BusinessWeek. Retrieved Sept. 1, 2009, from http://www.businessweek.com/globalbiz/content/jan2008/gb20080115_925667.htm