by J C
Jeff Bezos, founder and CEO of Amazon, Inc. worked in investment banking before he would create the conglomerate company known worldwide in 1994 by starting out as an online bookstore. Bezos’ reasoning for creating an online store was the “2,300 percent annual growth in web usage” (Price III, 2013) that was experienced during this time. With Amazon, Inc. being a pure online store with a wide database, it allowed the company to house numerous amounts of books without the limitations of on location bookstores.
When Jeff Bezos hired new employees, he emphasized on customer service as being the number one trait and priority for his new recruits. He would also have humble desks for his workers to use which would be “made of doors and 2x4s” (Price III, 2013) not only because they were least costly but to show the work environment that Bezos hoped to create. Within the next few years, Amazon, Inc. would become millionaire company and within the later years in the billions.
The Amazon Drone
The idea of the drone is to deliver packages in thirty minutes for faster satisfaction from customers and to hopefully pave a way for a normal form of deliveries for other companies in the near future. A viral video of this drone, a.k.a. the Octocopter, has circulated over the web showing the process of how the delivery process would work. In the video, an Amazon warehouse worker puts a single item into a small, plastic yellow tub. The box then travels on a conveyor belt, which stops under a Prime Air Octocopter. The Octocopter grabs the package and takes off outside the warehouse doors. It continues to fly over fields, urban areas, and finally reaches its destination dropping the package off at the front of the door. Bezos says that these drones will only be able to carry up to 5 pounds which accounts for “86 percent of the items Amazon currently delivers” (Maisto, 2013). Amazon continues to work with the Federal Aviation Administration (FAA) on rules for unmanned aerial vehicles to be permitted in the urban skies (Maisto, 2013). By 2015, Amazon anticipates to begin implementing the Octocopters in their Prime deliveries with the hope that the FAA’s rules will be in action by that time.
An expert on unmanned aerial vehicles named Dr. Darren Ansell brought up a few challenges that Amazon will face with its drone debut. Ansell talks about the Octocopter’s awareness saying that “The UAVs do not currently have the awareness of their environment to be able to avoid flying into people… to deliver goods to people’s home for example in residential areas, the UAVs must overfly densely populated towns and cities, something that today’s regulations prevent” (Maisto, 2013). Ansell also talks about the security issues suggesting that since the drones are unguarded that they are vulnerable to theft as well as with the package.
Some people are also concerned that with the implementation of the drone, the postal service will only have the task of returning unwanted packages. Amazon, however, have had talks with the United States Postal Service to reserve Sunday as a shipping day for them (Rash, 2013). This idea is already in effect in the New York and Los Angeles area and in time will apply nationwide.
The Amazon drone will revolutionize the delivery system we know today by enacting a faster way to receive packages. As with every new process, there are some issues to overcome, as well as some barriers to deal with. However, Amazon, Inc. has already started on ways to work with government organizations to overcome some of these obstacles by working with already placed laws on air travel. The Amazon drone is something of a work of fiction that will be seen by all in the near future.
by J C