by Tyler K
In the Guardian article chosen, the author describes how Wal-Mart has recently purchased Facebook’s popular “Social Calendar” application, and the implications of the purchase – the corporation now has access to the millions of users, and all of the friends of the users that they may refer to using the application. The author goes on to describe the future role of information, and how information on people, as consumers and for other roles, is quickly becoming a massive component of the modern world. The article details how important information really is, “Facebook’s projected $100bn value is based on the data it offers people who want to exploit its social graph,” (Krotoski, 2012) – essentially, the success of the social media site relies heavily upon offering all of the information the user believes is just to be shared with friends. This leads to a discussion on the future of individual privacy and what having information online might lead to – it even refers to my previous blog about Target analysts discovering a woman is pregnant before even her father can! The author chooses the phrase “aggregated data,” or “Big Data” to describe what is happening to all of the information on us online; powerful organizations are collecting various facets of data about individuals, whether it be to market to them better, determine whether to hire individuals (several recent cases involve companies asking for Facebook passwords, or simply collecting the information on their own), and one example even details using social media to gather information on a man that attempted murder!