Creating an Effective Content Strategy for Your Website {10}

by Silva H

Creating an Effective Content Strategy for Your Website

It’s pretty much a given in the business world today that content is king. More important, content is critical. It is the lifeblood, the identity, and the value of any company or organization. Online competition is not about dropping links anywhere in the web, of automated contents, duplicate blogs, and worthless information. It is about creating fresh, unique, substantial and informative contents that are useful for a user’s purpose of exploring the internet. Content –“that elusive, gray cloud of words, images, and graphics”– is the soul of any organization, large or small, profit or non-profit (Schakenbach, 2006). Without content, there is no brand, no image, and no value. A construction without substance is like a body without soul. Without proper planning and adequate attention, it’s no surprise that the resulting product is unfocused, dull, generic content that creates no unique brand identity, no interest, and no sales. read more...