Heat Maps

by Eric S

Heat Maps, What Are They?

You have created this amazing E-Commerce website for you business. You have spent the last month perfecting your SEO and meta tags for optimization. Yet you have not received a single order. What might be causing this? You know the links are all working and your processing information is correct. But have you ever considered the location of your information on your website?  Maybe people can’t see what you want them to see or they are not looking where you want them to look. There are a few tools out there that can help you figure this out. One of these tools available to use is what is called a “Heat Map.” read more...

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Being Clicky

by Stephen O
Each of us visits hundreds of websites each week, thousands in a month and an unknown amount each year. Each website can expect a certain amount of traffic if it is advertised right, but now what? You have a website that is being visited but you want to know just what areas of your website your visitors are clicking on. Let us face it Web Page space is valuable real state. Areas that are often clicked on valuable for many reasons, but you need a way to determine how to track this, fortunately for us there are click analytical tools. There a couple worth mentioning, Google Analytics’ In-Page Analytics, ClickHeat, and Crazy Egg.  Google Analytics is probably the one everyone is familiar with. Google Analytics is a free service, and since it enjoys such recognition, it is by far the most widely used. It tracks visitors from any referrer so it is versatile in that aspect. Its lacks the ability to actually give a detailed information on where the user is actually clicking. For that, ClickHeat by Labsmedia is your tool. It is an open source, it works by visually displaying where visitor clicks on a website. It uses a color map overlay that displays areas that are “warmer” due visitor clicks. It is incredibly useful if you want to know where to place things, but it is not exactly as user friendly as Google Analytics. It requires both knowledge of MySql and PHP to use so it is not for everyone. It is other potential drawback that it only tracks clicks, it has no ability to track web analytics metrics. Crazy egg unlike the other two is not free, and is not open source, it is a commercial product. It is a subscription product with varying packages.  Crazy Egg works off something called Snap Shots, these are the websites being tracked. What it does with these snapshots is truly amazing, “The snapshots convert the click data into three different click analytic reports: heat map, site overlay, and something called  “confetti view.” Crazy Egg’s heat map report is comparable to ClickHeat’s heat map; they both use intensity of colors to show high areas of clicks on a webpage. Crazy Egg’s site overlay is similar to In-Page Analytics in that they both display the number of clicks a link receives (see figure 5). Unlike In-Page Analytics, Crazy Egg tracks all clicks including outbound links as well as nonlinked content, such as graphics, if it has received multiple clicks.”(Farney, 2012) read more...

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Click Like You Mean It

by Omar N.

The article I read was about a research conducted using the University of Colorado Library’s website to compare 3 different click analytic tools: Google Analytics’ In-Page Analytics, ClickHeat, and Crazy Egg. Over a span of 6 months, they used the tools to monitor how the visitors were interacting with the website through clicks. What they found was each tool shared some common features, but there were also some benefits and drawbacks to each one. In-Page Analytics made it possible to track mobile users, but it lacked the ability to distinguish between the same links throughout a page, so it made it difficult to track which links on a page were more useful. ClickHeat uses color intensity to show user activity and did not have a problem with tracking the redundant links, but it required access to a web server to run the software. Crazy Egg was a hosted solution, so no web server access was needed, however it was quite expensive due to its pay-per-click subscription terms. read more...

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