By Jonathan C.
A successful business needs to have quality products and services. Today, to achieve both at the same time with efficiency, business must have a way to achieve the data collecting, storing, analyzing and sharing the information. The introduction of computer enabled business a new way to deal with increase data instead of pen and papers. Some company have their database as early as 1970s. Per Jianfeng Wang, Wal-Mart’s database of programs and control systems were activated in 1972 for store and management levels use. At the early stage, the database is mostly used for product distribution and communication between the suppliers and retailer. Moreover, per Constance L. Hays from The New York Times, database and mining for consumer did not start until early 2000. Now many major business services such as retail, banking, insurance, health, and many more are using database and mining to benefit their relationship with their customers. The world of marketing has change from product-orientation to customer-orientation.