Too Much Data?

by Joey L
Summary:

The amount of data created in the world is growing at an exponential rate every day.  Statistical information shows that in 2010, the amount of data information in the world has grown over a zettabyte in size.  This is equivalent to one trillion gigabytes of information! Millions of data information is retrieved and inputted into the server systems every day.    For example, Facebook has over 700 million active users on its social network.  On average, the community of users creates 30 billion pieces of content over the web.  These range from posts and messages to photo and video content.  Another active social network such as Tweeter, which serves about 200 million users, is also creating an excess amount of data.  Statistics shows that on an average day, Twitter creates over 12 gigabytes of data through its system.  Other communities like Boeing, create 10 terabytes of data every 30 minutes.  The volume of data is growing beyond what was intended.  With so much big data moving across the network every day, there is a need to create a new system that is more efficient and lower cost than the current open source software, Hadoop.  With so much data creating every day, there will need to be a further advancement in data integration and database systems. read more...

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Data Mining in Social Media

by Joe C
Summary:

This article talks about data mining in social media, in which companies such as Facebook or Twitter are able to gather data from their users through the information, posts, and other activities the users provide. This type of information gathering is emerging to become a great source of information on upcoming trends and opportunities, however the data has to be harvested and analyzed correctly. While there is a great deal of information, the amount of useful/relevant information compared to irrelevant noise is as little as 20%. Being this way, these companies have to utilize highly advanced artificial intelligence to sift through the noise and retrieve only the useful information. As technology advances, these AI systems are able to perform tasks such as match newly created profiles to old preexisting users in the database to form a more complete profile of a possible customer. This is very useful as it acts like a real-time automatically updating CRM system. read more...

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