By Gary C.
In e-commerce, data mining is critically essential in order to compete with the rapidly growing competition amongst retailers. E-commerce is the exchange of data within the online world in order to garner business transactions. There are patterns and trends within shoppers that are analyzed and broken down in order to determine strategies to identify a multitude of situations, such as from what customers may like based on a previously purchased product all the way to why customers tend to avoid a certain product. The amount of raw data that is transmitted through data mining is astounding and requires a tremendous amount of research in order to determine the most of every possible likely scenario.