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WhatsApp. Inc {13}

Whatsapp Messenger is a instant messaging service for smartphones. It has a monthly subscription fee of one dollar per year, with the first year being free. Tt allows people to send texts, images, video, and audio messages as well as their locations using integrated mapping features. This software is available on the Google Android, BlackBerry OS, Apple IOS, Nokia Series, Symbian, Microsoft Windows Phone, and Blackberry 10.

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Managing Big Data {2}

The exponential growth of computed data has become more and more difficult to manage.  Big data  refers to a collection of data that can be so large and complex, that traditional data management techniques cannot consistently manage due to the unpredictable variation in data.  Any average person today generates large amounts of data daily, with their mobile devices, computers, and Internet activity and behaviors.  All of these bits and details of data can add up to a significant amount.  Big data challenges are characterized by volume, velocity, and variety.  Volume is big data’s greatest challenge because even though some companies may be able to store vast amounts of data, they are not able to process it into meaningful information due to its sheer size.  Velocity is the “speed” in which the data flows.  Some organization’s servers cannot handle the increasing amount of demand.  In addition, large amounts of unstructured data such as photos, audio, and video have begun to flood in from the multitude of social networking outlets such as Facebook, Twitter, and YouTube, and are constantly streamed in real-time to billions of users.  Within the past decade, the significant increase in mobile products, such as cell phones and tablets, have also largely increased the demand for data services.  Lastly, the immense variety in data types make organizing and interpreting such data cumbersome.  Cisco forecasts that by 2017, annual global data center IP traffic will reach 7.7 zettabytes, or 8.26 billion terabytes.

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Facebook Open Graph API {7}

Businesses and developers have been trying to jump on the Facebook bandwagon for years.  When Facebook started allowing businesses to have Facebook pages that users could “like”, business had to constantly update their page and relied on the news feed to gain traffic.  However, Facebook kept changing the way content was displayed and taking away traffic from these pages

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HTML 5 Geolocation {12}

HTML 5 Geolocation

            Need help finding a restaurant? What if someone is lost and they need to get their bearings straight? Getting lost is never fun, but with Geolocation convenience is literally at the palm of their hands. With some simple swipes on a smartphone, a user may never get lost ever again, provided that worst case scenarios such as losing their phone or having poor connections doesn’t happen of course. In this blog, I will explain what Geolocation is, the benefits of using Geolocation, how it can help businesses, and what businesses use Geolocation; I will also discuss some concerns associated with the software.

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Size of Facebook’s Data {4}

The article that I chose to talk about this week is called “How Big Is Facebook’s Data? 2.5 Billion Pieces of Content and 500+ Terabytes Ingested Every Day”, by Josh Constine. The title says it all. Facebook revealed to reporters that their system processes over 2.5 billion pieces of content worth 500+ terabytes of data per day. The author talks about how the company system processes approximately 2.7 billion ‘Like’ actions and 300 million photos per day. The Vice President of Engineering, Jay Parikh, revealed that over 100 petebytes of data are stored in their data warehouse. In order for Facebook to support data-intensive activities and distributed applications, they use a software framework called Apache Hadoop. Hadoop provides very large bandwidth across the cluster and enables applications to process petabytes of data and thousands of independent computers. Parikh said to the reporters that Facebook operates the single largest Hadoop system in the world; one that’s even larger than Yahoo’s.

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Facebook Effectively Using its Big Data {5}

According to the article, Facebook processes about 2.5 billion pieces of content and 500 plus terabytes of data every day. They receive 2.7 billion “Like” actions and 300 million photo uploads per day. Facebook’s Vice President of Engineering says that Big data gives them major insights and helps them to make an impact to their business. He says if they’re not taking advantage of their collection of data, then it’s just a pile of useless data. When Facebook’s data is processed into useful information they are able to make out “new products, understand user reactions, and modify designs in near real-time.” The beneficial data that Facebook possesses is passed on to its advertisers. Facebook tracks how ads perform across different dimensions of users based on gender, age, interests, so they can see which ads are being more effective. Then those specific ads are shown more to make the ad successful. Lastly, this article talks about their “Project Prism”, which is Facebook’s plan to have their live data-set hosted across their data centers in different states across the country. The article also mentions that users might be uncomfortable with the idea that Facebook employees have access to their information and activity, but they assure that it has numerous protections against abuse. If data is being accessed then it is logged so Facebook can track which employees are looking at what. The VP assures that if there is any employee prying where they’re not supposed to, they’re fired. They have a “zero-tolerance policy.”

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The Facebook Connection {Comments Off on The Facebook Connection}

This article is about how Facebook widgets and plug ins have been gauged to slow down websites.  According to APM Compuware, load times for websites usually averaged 7.5 seconds and now with the increase of plug-in usage, that load time has turned into 12.5 seconds.  Many retail companies have been interviewed and said that they have had performance hang ups.  Adding something like the “like” button widget has already been something that has slowed down websites.  Facebook can be a giant to slow down the whole internet and with the research provided, it is evident that is does.  Analysts even went around and accused the hacker, Anonymous, for messing with their servers.  However, they described it as Facebook IT was just having a bad day.

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New Facebook Mobile App Center {Comments Off on New Facebook Mobile App Center}

Recently Facebook announced their new App Center.  This would be a place for users to find apps like FarmVille, Flixster, Spotify, and Pinterest.  The App Center will include both free and paid Facebook apps, additionally it will include HTML5 apps that are currently within the Facebook App itself.  Facebook told VentureBeat that it’s not trying to compete with Apple and Google, but rather make a premium HTML5 app store.  “The App Center is designed to grow mobile apps that use Facebook,” Facebook said.  Facebook hasn’t made any money on their mobile App, and with the IPO, this would file the gap with that argument.  With the acquisition of Instagram for 1 Billion dollars, Facebook is trying to take control of the mobile market.  When comparing the App Center from Facebook and the Google and Apple App Stores, the Facebook App Center will not feature Top 25 apps.  Instead it will tailor the type of Apps that you are most likely to download.  Also, developers will be able to have access to new metrics tools that allow them to see who is downloading their apps, for example which age groups are using them, how long they use them, and other valuable data.

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Facebook Launches Antivirus Marketplace With Free Downloads {3}

Facebook has decided to team up with Antivirus giants like Norton, McAfee, Microsoft, Sophos and Trend Micro to launch a Antivirus Marketplace which users will allow to download a 6 month free trial of the companies software. Facebook is adamant in keeping its users safe no matter if they are searching the web or not.  Facebook hosts 901 million users. These users can downlaod free copies of MCAfee Internet Security, Norton, Microsoft Security Essentials, Sophos- for mac users, and trend Micro Security. The Antivirus giants will also contribute posts to Facebook’s security blogs with great tips and information on how to stay sage on the social network. Facebook claims that they have less than 4% of spam on their site compared to emails which consist of 90% spam.

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Facebook has a Penchant for Opera {3}

Ever since Facebook’s IPO was done, the investors have been a little uneasy because the IPO wasn’t that mind boggling as one had expected it to be. Facebook’s biggest form of revenue is advertisements, and it intends to expand it furthermore by thinking to acquire the Opera mini web browser for mobiles. If this deal happens, it will definitely be a great relief to investors and other people invested in Facebook. It will give them more assurance than before. As, of now this remain to be a rumor, but speculators are saying that is is very likely that it can happen.

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