Google Archive

The battle of Flash 11 and WebGL.

by George A

Adobe recently announced in this article that they are working on Flash Player 11. As of October 6th it was released. This release will include rendering of 3D graphics which is a significant update from Flash Player 10. Also announced was Adobe Air 3. Adobe has lost some of its former foothold in the video playing area of the internet. HTML5 and Apple are both a cause. Adobe clearly isn’t trying to reclaim that space on the internet but is now attempting to compete somewhere else. The Stage 3D rendering that Adobe is using is a low level API for rendering 2D and 3D graphics. According to Adobe browsers will be able to run console quality games. Google’s WebGL now has something to compete with. Flash 11 will have 64bit capability also. read more...

Google’s Push for Universal Online ID

by ChihWei H

Google’s new social network service, Google+, has a bigger agenda than a mere Facebook replacement. Google’s Chairman, Eric Schmidt, admitted why Google is pushing for real name usage on their network site is because they see it as a “identity service.” This kind of service is nothing new. Microsoft has long been pushing their Windows Live ID as an unified gateway to their service. A lot of websites also allow users to sign in with their facebook account. However, analysts pointed out why G+ would like users to use their real names. The reason is simple, real name is more valuable to advertisers than fake names. Real name users are easier for advertisers to target, even figure out their age, social status and demographic. read more...

Can Internet Stay Neutral?

by ChihWei H
This article is about Net Neutrality, a principle that’s for internet equality and freedom. The internet’s basic concept was an open medium for user to connect and exchange information.  However, that might change since there are two camps that’s fighting over the issue. The content providers, companies like Netflix, Google, and Yahoo, are advocating Net Neutrality. Internet service providers like AT&T, Verizon, and Comcast are against it. As multimedia, content like video and music, becoming ever so popular on the net, network traffic becomes heavier every day. Yet the ISPs do not gain additional revenues for the growing traffic. That’s why they are advocating discrimination of network traffic. For example, if Netflix pays AT&T usage fees, AT&T will gives Netflix’s video streaming priority on their network. Content providers certainly don’t want that. They argue such idea will create a barrier for new internet startups who can’t afford to pay ISPs. Without net neutrality, ISPs could also slow down traffic of competing websites. Time Warner Cable could start video streaming services itself and throttle Amazon’s video service. However, with net neutrality, ISPs has little to no incentive to improve their network infrastructure. read more...

“Dirty” Data Producers

by Monica G

It is common knowledge, that every major technology corporation has data warehouses or data backup sites. But have many of us thought about the energy usage of these locations. Well Greenpeace has, they even published a report titled, “How Dirty is your Data?” in which it listed the top nine technology companies and their power usage. Apparently, Apple along with HP, do not use very “clean” power for their data warehouses. The scores are based on the percentage of “clean and dirty” power used by the companies. “Clean” referring to the type of power such as solar or wind, while “dirty” means coal or nuclear. The statistics come from the information publicly available from the organizations, even though a request is made by Greenpeace for more information, to help make the evaluations more accurate. As stated before Apple scored very low, 6.7% while HP received 9.9%. The Apple score primarily came from their location in North Carolina, where only 5% of the energy usage was deemed “clean.” While, HP’s electricity usage primarily comes from coal and nuclear energy, which explains why they received such a low rate. The article also notes that even though Facebook didn’t make it to the bottom of the list, it is well on its way. The ever growing social network relies heavily on coal for its cloud. read more...

Google Cloud SQL

by Dean H

On Thursday, October 6th, Google has announced a relational database for its cloud- hosted App Engine.  It is currently only available to the selected develops to review and test the software. One of the highlights is an import/export feature that can transfer the MySQL database to the Google Cloud SQL, offering the developers the portability and performance with internet connection. Users can just focus on developing the apps and services only, without worrying about all the administrative tasked. Below are the highlights of the announcement: read more...

Google and It’s Infamous Antics

by Andrew N

Google and It’s Infamous Antics

Google has attempted to answer back to the world of SEO with its +1’s and Google+. Not only is Google keeping up with the times, it is also competing against Facebook’s Likes button. Google has had such success since it released such function in March that companies are targeting Google and using the +1 function to their advantage, but in a way that is conflicting with Google’s policies. Google’s +1 function started off initially within Google only, but has now expanded to the entire web. This is done, so that they can compete against others because  true ranking is key for search engine optimization. Google+ has also been a competing factor against Facebook, but is still in its infancy stage and invitations are need to join the social network. read more...

Dr. Techo Junky

by Omar N.

The article titled “Healthcare 2.0” discusses how Web 2.0 has been integrated into our healthcare system. One example is where medical videos are shared by physicians on websites like Blogs are also used by healthcare professionals in education by sharing some real life cases. This sounds like it would be breaking some privacy act, but the article mentions that it is allowed as long as names and medical record numbers of the patients are never revealed. RSS feeds are another thing that is mentioned has increased healthcare productivity. It alerts busy doctors when a new article is published to keep them updated on research in their field. On the development side, AJAX has also been used in training and educating by reducing access times for x-rays and other images that require immediate responses. The article also uses the term “bashups” as a way to describe the combination of business intelligence and mashups in the healthcare field. For instance, insurance companies can track claims. Google maps, among other application sources, has been a useful tool in tracking the patterns in the spread of diseases. read more...

Competition in the World of Analytics

by Andrew N

Competition in the World of Analytic

Google has outdone many of its competition, but now they have also come to par with the analytics component. Google launched its analytic tool back in 2005 but it had not been up to par with other companies such as Chartbeat that launched in 2009 or Webtrends. Google has introduced their new Real-Time tool which eliminates the data lag that they once had. Unlike their competition Google offers their tool for free which is a benefit to using it. Although, they do offer a premium service with includes larger websites, more data collection and service support in which can be comparable to Chartbeat who charges ten dollars a month. read more...

Internet Capacity, Network Traffic and Net Neutrality

by Marco M
“Internet Capacity, Network Traffic
And Net Neutrality”

Some of the challenges facing the Internet, users and providers, are the ability to improve and expand the current infrastructure. Studies have shown that the Internet is reaching a critical point where demand is out pacing supply; consequently, the service providers need to work harder and quicker to keep-up with Internet growth by implementing faster and more efficient equipment, such as routers and fiber optics just to mention a few, so Internet traffic can continue to flow adequately. Another very important issue, right now, is Net Neutrality; this concerns Internet usage for individuals and organizations of all types, “In 2007, Comcast tried to control traffic over their network”; however, “The Federal Communications commission (FCC), by a 3-2 vote, determined that the move by Comcast was illegal”. Large service providers such as AT&T, Verizon and Google, amongst others, are trying to unilaterally decide who they want to give preferential content treatment, just as Comcast did in 2007, therefore, that those companies would give traffic priority to those companies who pay more to the Service Providers and as a result of that practice, consumers would be force to limited choices and false advertisement. read more...