Google Drive and the Cloud Wars {1}

by Tyler K
According to popular rumors, Google is at it again; Box.com co-founder/CEO Aaron Levie reports at TechCrunch.com on the possibility of Google finally introducing the long-anticipated Cloud storage system (referred to as Google Drive), to the dismay of all current and future competitors in the field. Levie says it best, “Drive’s arrival was meant to instantly commoditize existing offerings, kill all future opportunity for new players…as it battled Microsoft and Apple for control of our online lives and content” (Levie, 2012). Essentially, the writer outlines how there has been anticipation for Google’s entry into cloud computing for nearly 6 years, and now may finally be the time. The author also goes on to explain how Google Chrome and Google Docs may have revealed that while cloud-based applications are certainly innovative and useful for some, professionals and individuals still relied on more conventional software (i.e. Microsoft Office) – a revelation that may have pushed Drive back on Google’s list of projects. However, in recent times, it is plausible that the combination of growing popularity in smaller organizations successfully garnering a large audience of Cloud storage users (companies that include the author’s own Box.com), as well as “…the competition between Android and iOS…(that) brought it back from the dead,” (Levie, 2012). The final section of the article goes on to describe the future of cloud computing, foreseeing a “fractured” cloud, where the larger companies, with their collective hundreds of billions of dollars all compete for the majority of information storage – a battle where the victor is impossible to currently determine. read more...

iTunes Match ‘your songs’ {2}

by Joey L
Apple is scheduled to release iTunes Match near the end of October.  ITunes Match is a cloud service that offers iOS5 users to stream music from their iTunes library to their iOS device.  Users will be allowed to stream any song from their library; this includes songs that were not acquired from the iTunes Store.  ITunes Match works by scanning your music libraries and matching it to Apple’s database of over 20 million songs in the iTunes Store.  If the scanned tracks were in the database, those songs would be available for use on any iCloud-enabled device.  If the songs are not found in Apple’s database, users may upload their music to Apple’s server, which will then be made available to stream across devices.  Users are also allowed to download their songs from the server for offline playback. read more...

Digital World and our Privacy {4}

by Tuyen H

With the constantly increase of mobile technologies, we do not have any privacy anymore because “Users of TVs, computers and smart phones leave technological fingerprints wherever they go, and companies are lapping up the data” said, David Sarno. In the article “there is little privacy in a digital world,” the author writes about Apple company collects its users who use apple products and sends the information to Apple Database center (Sarno, 2011). By doing that, Apple knows exactly where and when its customers been. For example, if you are using Apple IPhone, you are leaving your fingerprints anywhere you go. Apple keeps a record of its customers’ transactions in its database and provides them to businesses for advertisement. Recently, Apple introduce I Phone 4S with the voice search feature. You just speed to your IPhone “Show me my location” right away, IPhone load exactly the map showing where you are. It is seem to be cool, but imagine that the whole world knows exactly where you are, and where is your privacy? read more...

Hey! You! Check out Apple’s Cloud! {2}

by Stephen O

Apples long awaited iCloud Service was unveiled on the 12th with the free IOs 5 update that was released on the 12th to anyone who has an apple ID (mind you Apple ID’s are easy and free to get and setup). Cloud Services are increasingly becoming more and more popular, despite some concerns (Privacy and Legal) the amount of cloud services sprouting up every year is amazing. Evernote and DropBox, and GoogleDocs are some of the popular ones students and business professionals may be more familiar with right now. iCloud is Apple’s entry into the market of cloud services and like how MySpace, Twitter and Facebook and other social media have revolutionized the way we use the internet we can expect cloud services have the same impact.  “iCloud’s main purpose is to cut the cord between iOS devices — such as the iPhone and iPad — and PCs. Starting with iOS 5, Apple will back up user data to the Internet automatically, making it available to Macs, Windows PCs and other iOS devices without wires. The services at iCloud.com are just one-half of the equation for accessing your data on a PC or Mac. The other half is iTunes, which can be used to manage music, TV shows, apps and e-books.” (Newman, 2011)
Though this is only part of the interesting part, this is a calculated step to hinder Windows 8, which in itself will also have a cloud service available to its users. By having a cloud service available first, they have time to perfect it, add new features, and get it right before Microsoft has theirs even out of the gate. read more...