Heat Maps {10}

by Eric S

Heat Maps, What Are They?

You have created this amazing E-Commerce website for you business. You have spent the last month perfecting your SEO and meta tags for optimization. Yet you have not received a single order. What might be causing this? You know the links are all working and your processing information is correct. But have you ever considered the location of your information on your website?  Maybe people can’t see what you want them to see or they are not looking where you want them to look. There are a few tools out there that can help you figure this out. One of these tools available to use is what is called a “Heat Map.” read more...

Building Web Applications Using Google API {7}

by Emily L
Unless you live under a rock, I will guarantee that you have come across at least one web site that utilizes one of the many Google APIs. Today, it is being used almost everywhere! To fully understand Google APIs, let me first explain what an API actually is. API stands for “Application Programmable Interface” and is a set of programming instructions that access web based software or tools (Dave). In this case, the Google API allow web developers to query Google’s servers, using its data for their own web applications. Google alone has dozens of APIs open to web developers and designers. Some of these APIs include: Maps API, Analytics API, Places API, Calendar APIs, YouTube APIs, etc. (Chapman, 2011). Let’s explore some of the more popular Google APIs. read more...