Facebook’s Mobile HTML Dilemma {1}

by Jongwoo Y
With the new wave of mobile HTML5 applications coming through, Facebook is displeased with the rate Google and Apple have added HTML5 compatibility to their mobile browsers. Facebook recently announced that their HTML5 website has twice as many users than their Android or iOS counterparts (Constine, 2012). The problem with the applications that iOS and Android is that users are not able to use many of the basic Facebook features (photo uploads and high-performance HTML5 animations) that HTML5 users are able to enjoy. Faced with this problem, Facebook decided to create the W3C community group, a group dedicated to mobile device/application advancement, however, Apple and Google, the two big companies that control the mobile operating system market, have refused to join. This has become a huge problem as Facebook had over 105 million users on iOS and 100 million android users. Facebook is trying their best to convince these two companies to advance their browser’s HTML5 compatibility because the ads that they will be able to run under HTML5 compatible websites will be able to garner more revenue than the ones that are currently being used on the applications themselves. The W3C community group will become a huge factor in Facebook’s future probability; due to the fact that Facebook will soon be a public company and that Facebook’s ad revenues will be able to gain a significant lift which will make the company even more desirable (Constine, 2012). Though companies such as Mozilla and Opera have joined the group, iOS and Android are the companies that Facebook desire to attain. On the developer side, if HTML5 were to gain more compatibility with Android and iOS, developers would be able to port their applications to either of those two platforms with greater ease. This will be able to make more applications readily available to the general public and give developers more time to improve their current apps rather than investing time into porting them. read more...