Data Mining and its Use in Everyday Life {14}

by Erin S
Every day 2.5 quintillion bytes of data are created and 90 percent of the data in the world today were produced within the past two years. Because the amount of data is growing and at such a large rate, the challenges of handling this data with the intention to use and to apply it using tools such as data mining has become more and more complex, and has caused a constant need to scale up to the large volume of data that must be interpreted. With this large influx of new data and information comes many new opportunities to use and to apply data mining. This most often seems to apply in a business sense, used in order to “improve customer service, better target marketing campaigns, identify high-risk clients, and improve production processes” or in other words to make money, such as when Walmart learned that people have a tendency to buy more Pop Tarts when there was a hurricane warning in the affected area and instructed store managers to place Pop Tarts near the entrance during hurricane season in order to boost sales. Other companies such as Facebook and Twitter make use of this data by selling it to other companies who then apply data mining better market their products by finding new customers  or by  better targeting their products to existing ones. However, data mining isn’t only useful to businesses. It can also affect different aspects of a person’s everyday life. read more...

Will Google TV 2.0 Be Any Good? {Comments Off on Will Google TV 2.0 Be Any Good?}

by Asbed P
Last year, Google announced Google TV which in theory was supposed to stream videos from the net, allow you to view photos, and listen to your music collection.  They have however been greatly outshone by Apple’s product, Apple TV, which is already expanding and can be found in many homes already.  Now that Google has got its act together and added some extra features to GTV, they have a chance to gain a customer base before its too late.  The biggest new feature GTV users will notice is the addition of Google Apps.  This means Netflix, Pandora, Skype and many other apps available on the Android platform will be available on Google TV.  They have also added Android Honeycomb so the TV will actually have the operating system Google designed for it’s tablets, meaning your TV will be more like a computer than it was before and who wouldn’t like that.  One final thing Google has added is the better search engine for shows and movies.  The new search will actually show you what time the next airing of the specific TV show or movie will be, but will also show the users what other services the program can be found on for instant viewing. read more...

Can Internet Stay Neutral? {4}

by ChihWei H
This article is about Net Neutrality, a principle that’s for internet equality and freedom. The internet’s basic concept was an open medium for user to connect and exchange information.  However, that might change since there are two camps that’s fighting over the issue. The content providers, companies like Netflix, Google, and Yahoo, are advocating Net Neutrality. Internet service providers like AT&T, Verizon, and Comcast are against it. As multimedia, content like video and music, becoming ever so popular on the net, network traffic becomes heavier every day. Yet the ISPs do not gain additional revenues for the growing traffic. That’s why they are advocating discrimination of network traffic. For example, if Netflix pays AT&T usage fees, AT&T will gives Netflix’s video streaming priority on their network. Content providers certainly don’t want that. They argue such idea will create a barrier for new internet startups who can’t afford to pay ISPs. Without net neutrality, ISPs could also slow down traffic of competing websites. Time Warner Cable could start video streaming services itself and throttle Amazon’s video service. However, with net neutrality, ISPs has little to no incentive to improve their network infrastructure. read more...

Netflix uses NoSQL as Demand Grows {1}

by Ahlyzik M

As Netflix slowly takes over the online video market, there needs to be some type in-house redesign in their back-end infrastructure to accommodate for this demand. The company intends to do so by implementing a NoSQL style of architecture for a number of reasons. Yury Izrailevsky, Netflix’s Director of Cloud and Systems Infrastructure, stated that one of the main factors of choosing this style of database is because they best suit the use cases with those of Netflix. With the new infrastructure, there will be 3 different databases that handle each use case that Netflix has. This will in turn allow the user to have a better experience when using Netflix’s product. read more...