Oracle Archive

Oracle: Accruing Virtue

by Miguel V
The article I chose to talk about this week is called “Oracle Buys Virtue to Add Cloud Social Marketing to App Portfolio” written by Robert J. Mullins. He talks about Oracles annoucement on May 23 where they annouce their “plans to acquire Virtue, a cloud-based social marketing company that helps customers create, publish, moderate, manage, measure and report on their social mareting campaigns.” Oracle plans on creating the most advanced and comprehensive social relationship platform by combining Virutal with it’s existing sales, service, commerce and social data managemetn and anaylistics capabilities. Oracle says that this new combination “is expected to help organizations develop more meanining ful customer engagements with consistent brand experiences, improve their return on investment across multiple channels and social media, and enhance customer service through real-time responsiveness to their communicaiton with companies” Since accords to comScore “social media sites now reach 82% of the world’s online population” marketing departments have relized that it’s an effective way to engage with the millions of members on these sites. Virtue already provides social networking services for businesses and manages 1.3 billion social interactions for 500 different brands. read more...

Amazon Relational Database Services (Amazon RDS)

by Miguel V
The article I chose, Amazon Web Services Announces New Managed Services for Windows Developers Worldwide, talks about Amazon annoucing a new managed services for windows developers with the launch Amazon RDS for Microsoft SQL Server and ASP.NET called AWS Elastic Beanstalk. Business can use “Amazon RDS to offload the operational responsibilities of their MySQL and Oracle database.” The article also talks about AWS Elastic Beanstalk which gives developers “an even easier way to quickly deploy and manage their Java, PHP and ASP.NET applications in the AWS Cloud.” AWS works by having the user upload their application and it will automatically handle the deployment details of capacity provisioning, load balancing, auto-scaling, and application health monitoring. read more...

Massive data a problem… not really

by Robert Q
This article titled “Storing Massive Data: Distributed Data and the no SQL Movement”, talks about the general programs that are available to handle the problem of massive data. The author points out that “big data” is just huge amounts of information that are collected from all parts of the internet. The author explains some of the available software that are there to improve the storage of these data. Some of the software that the author mentions are Hadoop, Cloudera and Hortonworks, there are many other software that the author mentions. The author noticed that businesses are trying to find better and better software to handle their demand of information. Companies are starting to as some vendors such as Amazon and Oracle to develop better software that can handle real-time analysis database. As information continues to grow the future for this industry would appear to continue in its positive growth. read more...

MySQL gets an upgrade from Oracle

by Ermie C
The one thing that has become in a business is the importance of databases. We understand how everything is and how it flows, however, the ease to make the SQL statements can get kind of hairy. For Oracle, they have launched this new version MySQL Cluster. This new feature is actually going to be open source and is a lot easier to use. The two new features that are provided are combing the best of both worlds of NoSQL and SQL databases. ” It can rival the fast key value operations of NoSQL, while still offering the ability to do complex queries of a regular SQL databases” is how they they described it. With the open source, it can prove to be a advantage in the sense that anything is possible for this type of SQL, however, this upgrade can prove fatal for potential hackers who can get the code of how databases are filled. The main feature that is going to be great is the Memcached API. This is because this will make searches and performances go faster and as mentioned Facebook uses this software. This will make the input of data a lot easier. read more...

The Future of MySQL

by Miguel V
The article I chose to talk about this week was “eWEEK Labs Ponders MySQL’s Fate Under Oracle.” In this article the author Jeff Cogswell gives his ideas on the future of MySQL, by factoring in sound business sense as well as history, now that Oracle has bought it for $1 Billion. With 11 million installations, MySQL has proven to demonstrate just how valuable the software can be proving that it is not just some “small, run-of-the-mill Open-source Package.” MySQL has become a serious competitor to Oracle’s database products especially even more now “in the down economy, with cash-strapped businesses increasingly looking to free and open-source software.” The article then looks at the history of Oracle’s pasted acquisition deals, for example, “in early 2007, Oracle acquired Hyperion, a maker of business intelligence products.” Jeff noticed that Hyperion software was integrated into Oracle’s overall product set while remaining largely intact. In general Oracle’s “acquired companies’ products did not go away but were integrated into Oracle’s existing product lines.” He wraps up the article by saying that “It’s very possible that the name will change, but, based on previous Oracle acquisitions, it’s doubtful that MySQL will disappear.” read more...

Oracle’s Rightnow CX Suite

by Han C
According to Oracle, the global CRM market will surpass 18.2 billion in 2012. It was anticipated that the acquisition of Rightnow enables Oracle to expand its use of Cloud Computing but Oracle has recently unveiled a new product roadmap for end-to-end customer experience. Rightnow has spent fourteen years on building customer experience products and brings a well refined set of applications to empower Oracle CRM tools. Oracle’s CX Suite includes a wide array of customer experience products and will now be able to offer “the best, most complete, and most advanced solution in the world,” according to Oracle President Mark Hurd. According to Rightnow’s survey, eighty-six percent of customers would choose not to do business again because of poor customer experience. Companies embracing CX as a strategy have potential to see ten to thirty percent reduction in contact-center labor costs, increased customer retention, and accelerated customer acquisition. read more...

SAP vs. Oracle

by Anthony T
The article outlines SAP’s new initiative to tighten up competition against Oracle. The focal point of SAP’s aggressive strategy is a new database software called Hana. The purpose of Hana is to ” analyze vast caches of sales and operational information, as well as unstructured data such as e-mail and social media.” Something i found very interesting was the fact that Hana instead of relying on the hard disk it does so on memory. The article also mentions the $5.8 billion acquisition of database maker Sybase Inc. Aside from purchasing this company it also invested in a cloud computing base company named SuccessFactors Inc. One of the main purposes to their strategy is that by 2015 they project to have a revenue of 20 billion euros. read more...

MySQL Will Have Two Conferences In 2012

by David A
Oracle has announced on Thursday that the open-source database management system MySQL will have user-focused event conference Sept. 29 and 30 in San Francisco. In addition Percona will also hold an event next Tuesday in Santa Clara known as the Percona Live MySQL Conference. This is great news for users and developers of the application, because O’Reilly which hosted the last two annual events had decided not to host anymore. Percona’s event will be jam packed with technical presentations, review of user case studies and will have Marten Mickos the CEO of MySQL as the key note speaker. Oracle’s event will provide technology road maps and a chance to talk with Oracle engineers working on MySQL. Both conferences are going to be great, but many believe that most companies will pay to send their administrators to only one, so it would be nice to have Oracle and Percona combine and provide a joint event in the future. Yet, it is nice to see that MySQL is getting so much attention. read more...

SAP looking to take over Database Market

by Hassib K
A recent Reuters article spoke about SAP plans on becoming a major player in the database market.  SAP is well known for its business management software, which it happens to be the largest manufacturer.  Oracle is in second place behind SAP in that market.  In July of 2010, SAP acquired Sybase, the worlds 4th largest database software company.  Looking back, this was definitely a sign for things to come.  SAP is planning on making a big announcement at an April 10 news conference in downtown San Francisco.  SAP has been working on expanding Sybase’s line of mobility software.  This move may put SAP in competition with Microsoft and IBM who are a  couple of it’s biggest sales partners.  Apparently, SAP has a little bit of experience in the database market already because last year they launched a specialized database software called Hana that sold $208 million in it’s first two quarters.  So far, Hana has only been offered to certain companies using niche applications that are analyzing large amounts of data but the plan is to make it available as a database for its business management software very soon. read more...

Oracle buys Taleo for $1.9b

by Han C
This article was release just two weeks ago as the competition for cloud applications market share started heating up. The Wall Street Journal reports that Taleo has agreed to merge with Oracle for a whopping $1.9 billion. According the the article, Oracle’s Fusion Middleware which has been in the market for years will now be able to include Taleo’s employee recruitment, training and management tools into its suite. Enterprise customers would then be able to purchase Oracle Fusion and have more than a dozen featured applications to choose from. This merger will allow both Oracle and Taleo to invest more into SaaS R&D. Earlier SAP’s merger with SuccessFactor which was negotiated for $3.4 Billion. Oracle initially did not pursue cloud services but has since changed its mind. Now Oracle will be able to team up HR cloud software with predictive analytics. read more...