by Omar N.
The article I read was about a research conducted using the University of Colorado Library’s website to compare 3 different click analytic tools: Google Analytics’ In-Page Analytics, ClickHeat, and Crazy Egg. Over a span of 6 months, they used the tools to monitor how the visitors were interacting with the website through clicks. What they found was each tool shared some common features, but there were also some benefits and drawbacks to each one. In-Page Analytics made it possible to track mobile users, but it lacked the ability to distinguish between the same links throughout a page, so it made it difficult to track which links on a page were more useful. ClickHeat uses color intensity to show user activity and did not have a problem with tracking the redundant links, but it required access to a web server to run the software. Crazy Egg was a hosted solution, so no web server access was needed, however it was quite expensive due to its pay-per-click subscription terms.