search engine optimization

Improving SEO Using Accessibility Techniques {3}

by Jason J

(Image Obtained From 2.bp.blogspot.com)

There are several ways to improve upon your Search Engine Optimization, using link building, usability techniques, and analyzing your site in order to see where you are in comparison with competitors, there is one technique however that can not only make your site easier to find, but is an important part of making sure that a broader range of the population is able to view and interact with your site. According to the 2010 census, 19% of people within the US have some type of physical, mental, or communicative disability (census.gov). Making sure a website is accessible for those with disabilities isn’t only important for making sure those 19% can use your website, it’s also a legal issue. In section 508, an amendment to the Rehabilitation Act of 1973, guidelines are laid out that require websites operated by the federal government, or receiving funds or payment from a federal agency to make their technology, including websites, available to those with disabilities (section508.gov). read more...

Boost Up Your Database Speed to Get More Traffic on Your Website {4}

by Tseng H. K.
The article I read this week is “Speeding Up Your Website’s Database” by Paul Tero. The author is mentioning speed is always has been big issue when we design websites. Since April 2010, Google has announced they will include website speed category on their search ranking, website speed became even more important part of all websites. Google’s threshold for being fast-loading website is 1.5 second. The author talks about from briefly what database is. Next, what problems in database causes slow down a website. Finally, the author gives lists of solution to optimize the database, from very simple technic to complex solution using technical terms. read more...

Search Engine Optimization Techniquies {4}

by Antonio M
The author talks about Search Engine Optimization (SEO) and its influence on Page
Interest. SEO can be observed from 4 aspects, structure optimization, keyword
optimization, content optimization and link optimization. According to author SEO
is the process of increasing the volume and quality of traffic to a website through
the use of search engines. There are 6 techniques of SEO, Overall Links, Website
Title Length, Keywords Density, Layer Number, Page Size and Customization of
404 Error Pages. In the aspect of Link optimization there is the technique of Overall
Links. This is the total number of web pages linking to a website. These links
are a considered a major factor when search engines determine a sites particular
position within search results. The author also introduces the theory of Web
Impact Factor (WIF). This theory is used to “measure the impact of a Web area by
the number of links it receives to indicate the importance of Link popularity.”
There are 3 types of WIF: Internal WIF, which measures the number of inlinks from
outside the website; External WIF, which is the number of inlinks counted from outside
the site; Overall WIF, which is the number of inlinks from both in and outside the
website. These 3 theory of WIF are what make up the technique of Overall Links, which
is the sum of internal and external links used to describe the link popularity. read more...

Google and It’s Infamous Antics {2}

by Andrew N

Google and It’s Infamous Antics

Google has attempted to answer back to the world of SEO with its +1’s and Google+. Not only is Google keeping up with the times, it is also competing against Facebook’s Likes button. Google has had such success since it released such function in March that companies are targeting Google and using the +1 function to their advantage, but in a way that is conflicting with Google’s policies. Google’s +1 function started off initially within Google only, but has now expanded to the entire web. This is done, so that they can compete against others because  true ranking is key for search engine optimization. Google+ has also been a competing factor against Facebook, but is still in its infancy stage and invitations are need to join the social network. read more...