Improving SEO Using Accessibility Techniques

by Jason J

(Image Obtained From 2.bp.blogspot.com)

There are several ways to improve upon your Search Engine Optimization, using link building, usability techniques, and analyzing your site in order to see where you are in comparison with competitors, there is one technique however that can not only make your site easier to find, but is an important part of making sure that a broader range of the population is able to view and interact with your site. According to the 2010 census, 19% of people within the US have some type of physical, mental, or communicative disability (census.gov). Making sure a website is accessible for those with disabilities isn’t only important for making sure those 19% can use your website, it’s also a legal issue. In section 508, an amendment to the Rehabilitation Act of 1973, guidelines are laid out that require websites operated by the federal government, or receiving funds or payment from a federal agency to make their technology, including websites, available to those with disabilities (section508.gov). read more...

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Amazon’s CloudSearch Service

by Jongwoo Y
Amazon has recently just launched their new web service, Amazon CloudSearch, a technology that will allow developers around the world use Amazon’s powerful search engine technology. This new service will allow developers to infuse Amazon’s effective search engine to their own websites or databases in order to more efficiently organize and configure their data. According to Werner Vogels, CTO of Amazon.com, Amazon CloudSearch is based on more than 10 years of research and development and will help developers avoid issues with developing their own search engines for whatever projects they will be working on (Taft, 2012). Vogels also explains how developers will only have to create a search domain, upload data, and start querying; rather than creating a new search engine from scratch. This new service will use a pay-to-go model that will on average be substantially developing a subpar search engine and also be at a low price familiar to many Amazon.com customers (Taft, 2012). read more...

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Site-Filtering Feature on Google

by Bach B
On 03/10/2011, Google announced the debut of a site-blocking search tool to help users personalize the results they find on Google.  The tool is simple to use. First, users need an Google account. Secondly, they need to log in their Google accounts then it is ready to use. When they click on a site in a Google search and then go back to Google — presumably because they were not satisfied with what they found — A new option will appear right next to the  domains of results page to block the site from future searches. All users have to do is click it, and the site will never show up for them again until they decide to unblock it. Whenever users block a site, Google will display a small message let them know something has been removed. Users are also able to manage their block lists via their Google search settings, and they can block up to 500 sites. However, users need to use newer versions of web browsers for this feature, such as Chrome 9 or higher, Internet Explorer 8 or higher, and Firefox 3.5 or higher. read more...

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Google Updates Search Algorithms to Discourage Content Farming

by Cole O’C
Back in February 2011, Google changed at least part of their search algorithms, resulting in rather different search results for the same search criteria. Google said that this is one of their biggest changes, which will affect about 12% of their results. Gabrial Stricker, a Google spokesman, explained that their goal is to give users the most relevant answers to their queries, which requires constant algorithm changing. The article explains that one of the apparent changes is to “content farms,” which are sites that publish content based on the most-searched terms of the day in an effort to attract more users. Another important change is that companies that create fake websites that link to their own, which would have boosted results under the previous algorithm, are being penalized in their position on the search results. Overall, it seems like Google’s algorithm changes are looking to eliminate certain ways of gaming the system that they found dishonest. read more...

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SEO 101: Links and Keywords.

by ChihWei H
This journal article talks about the importance of integrating SEO into website development. Search Engine Optimization or SEO, is the practice of constructing a web site that fits the search engine’s ranking criteria. Some analysts believe there are 77 factors affect how a web page is rank. Most of these factors concerns Google. While each search engine has its own algorithms, there are a lot of common grounds, enough to cover other search engine as well. Two of the most important factors among the 77s are Keywords and Links, while Meta tags are becoming more and more insignificant.  As Google and others continuously improve and undergone changes of their search algorithm, companies also need to keep monitoring and modifying their website to stays in high ranking. read more...

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SEO vs PPC

by Rafael F
This journal article attempts to explain the superiority of search engine optimization compared to pay per click advertising. The objective of the two is to increase web site traffic. This article was based on a new site and both methods were used during the creation and implementation of the web site. The article was quite lengthy but explained that search engine optimization yielded better results overall compared to pay per click advertising. read more...

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Rating Your Company On Google

by Chris S
This article was about how companies can see how they are doing compared to their competitors by using the results of search engines (like Google, Yahoo, and Bing) and comparing their rankings in the search results. The article speaks about how it doesn’t necessarily matter if the order has to do with how many times each page is clicked or if the results are simply how many key words appear in the page, for many users believe the ranking is based on the ranking of the results, and will most likely click on the earlier ones. read more...

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Look At My Site

by Jonathan F

http://t0.gstatic.com/images?q=tbn:ANd9GcRqR_EjmF4f4ITd5NIJiewAaOEMFizzjfg7buxpT1X89puSXa3X

The article that I chose is giving advice to local community banks of how they could increase their customer traffic on their website. The author of the article says that it’s very difficult for small community banks or even small companies to become number one on the list of search engine sites because there is a lot of competition from major banks. But there is no reason that for small companies not to increase their visitor traffic, all they have to do is take some steps to getting them noticed. There are three major reasons that people go on the Web. They search for information, surf, and socialize.  Small businesses could take advantage of the time that people spend on the Web as an advertising opportunity. Businesses usually pay search engine sights to put advertisement banner on their site and the search engine site is paid based on the number of clicks that the advertisement receives. But with more intelligent metrics and online tracking capabilities the search engine could track if the customers that clicked on the advertisements were within the area of the business’s,  which is a major advantage for local businesses, because they only pay for clicks that were within the local area. Now search engines are beginning to displaying advertisements of local businesses based on the location of the Web user. The other way that small businesses can get noticed is that they could increase their search engine optimization by improving some of the factors that search engines look at, like the frequency of updated content, that the site is technically up-to-date, and that other sites link to it. Small businesses Web sites must be designed correctly and easy to navigate so that it attracts humans and as well as these search engines. The article recommends that small businesses try to advertise on Web sites that people usually surf like news sites, sports sites, and video sites.  Businesses could even contact marketing agencies that work with big websites, so that these sites could look at the cookies of users of the site and see if the user has ever visited the small businesses site so that an advertisement banners could come out for these specific businesses. The author recommends that small businesses promote themselves on social networking sites like Facebook and LinkedIn as well as in YouTube by posting videos about their company. Down the road small businesses have to use services that mobile devices provide such as Foursquare and Facebook places, because it has been said that mobile devices will be the number one device used for Web browsing by 2013. read more...

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Google will soon see a search engine competitor

by Penny C
I read on computerworld.com that the Italian mathematician whose work is the foundation of Google’s algorithm will soon launch a search engine that will give different perspective of search engine.  According  the article “it’s a new radical view of what a search engine of the future could be.”  The mathematician’s name is Massimo Marchiori and he is also a board member of W3C.   The article said Google’s co-founder Larry Page, at age 23, attended his presentation on Hyper Search algorithm in a conference in 1996 and that algorithm is the basis of Google’s Page Rank system.    Mr. Marchiori cannot share details of his new search engine because he said Google is capable of putting 100+ engineers on lockdown, have them work day and night on the features and release the new search engine before Mr. Marchiori’s search engine launches. The search engine will launch in 12 different languages and according the creator, the content includes everything in the world. read more...

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