SEO

Improve SEO using Usability Techniques {4}

by John J
When it comes to SEO and website usability, focusing only on one attribute or the other can negatively effect the long term success of a website. However, when both are given equal consideration they can have a synergistic effect that results in a site with great SERP rank and usability. At first glance, SEO and usability can seem to oppose to one another. An example of this would be the fact that “visitors often prefer graphic-based webpages as opposed to text-based webpages.” (Visser, 2011) This can be a problem given that web crawlers rely on text to determine the website content. As I will explain in this blog, even this does not have to be a problem if the designer holistically applies usability techniques and not just SEO by itself throughout the website. Let’s first take a look at some usability elements that readily lend themselves to good SEO. read more...

Analyzing Your Website to Improve SEO Using Analytics Tools {7}

by Emily L
What is the point of creating a great website if the no one is able to see it? While it is important that web developers and designers focus on making great websites, it equally important that they focus on Search Engine Optimization, otherwise known as SEO. To review, SEO is a process of improving the quality of websites using a number of techniques/tools in order to achieve higher rankings with major search engines (“What is seo,”). One of the tools that help with SEO is the use of Analytics tools. In general, Analytic tools help track sites’ statistics and help measure how successful your site may or may not be (Chen, 2011). It is able to track marketing subscriptions, contact form completions, downloads, clicks to social accounts, amount of traffic, etc. (Gabe, 2012). However, When it comes to SEO, analytic tools are the most used when it comes to measuring site traffic and conversion rates (Monsen). read more...

Improving SEO Using Accessibility Techniques {3}

by Jason J

(Image Obtained From 2.bp.blogspot.com)

There are several ways to improve upon your Search Engine Optimization, using link building, usability techniques, and analyzing your site in order to see where you are in comparison with competitors, there is one technique however that can not only make your site easier to find, but is an important part of making sure that a broader range of the population is able to view and interact with your site. According to the 2010 census, 19% of people within the US have some type of physical, mental, or communicative disability (census.gov). Making sure a website is accessible for those with disabilities isn’t only important for making sure those 19% can use your website, it’s also a legal issue. In section 508, an amendment to the Rehabilitation Act of 1973, guidelines are laid out that require websites operated by the federal government, or receiving funds or payment from a federal agency to make their technology, including websites, available to those with disabilities (section508.gov). read more...

Creating an Effective Content Strategy for Your Website {10}

by Silva H

Creating an Effective Content Strategy for Your Website

It’s pretty much a given in the business world today that content is king. More important, content is critical. It is the lifeblood, the identity, and the value of any company or organization. Online competition is not about dropping links anywhere in the web, of automated contents, duplicate blogs, and worthless information. It is about creating fresh, unique, substantial and informative contents that are useful for a user’s purpose of exploring the internet. Content –“that elusive, gray cloud of words, images, and graphics”– is the soul of any organization, large or small, profit or non-profit (Schakenbach, 2006). Without content, there is no brand, no image, and no value. A construction without substance is like a body without soul. Without proper planning and adequate attention, it’s no surprise that the resulting product is unfocused, dull, generic content that creates no unique brand identity, no interest, and no sales. read more...

Search Engine Optimization Techniquies {4}

by Antonio M
The author talks about Search Engine Optimization (SEO) and its influence on Page
Interest. SEO can be observed from 4 aspects, structure optimization, keyword
optimization, content optimization and link optimization. According to author SEO
is the process of increasing the volume and quality of traffic to a website through
the use of search engines. There are 6 techniques of SEO, Overall Links, Website
Title Length, Keywords Density, Layer Number, Page Size and Customization of
404 Error Pages. In the aspect of Link optimization there is the technique of Overall
Links. This is the total number of web pages linking to a website. These links
are a considered a major factor when search engines determine a sites particular
position within search results. The author also introduces the theory of Web
Impact Factor (WIF). This theory is used to “measure the impact of a Web area by
the number of links it receives to indicate the importance of Link popularity.”
There are 3 types of WIF: Internal WIF, which measures the number of inlinks from
outside the website; External WIF, which is the number of inlinks counted from outside
the site; Overall WIF, which is the number of inlinks from both in and outside the
website. These 3 theory of WIF are what make up the technique of Overall Links, which
is the sum of internal and external links used to describe the link popularity. read more...

How to make your website top of the results list {4}

by Chris S
Everyday, users enter in keywords when search the internet. Some people may wonder how Google is able to sift through the endless list of websites out on the internet and return such an accurate listing of websites relevant to the keywords you entered. That is thanks to the developers of those websites who place keywords in the titles of their pages and website urls. Keyword placement is vital in website development as it places you higher on the results list when others are using a search engine such as Google. Google has managed to filter out the websites that are typically spam, in order to create are more accurate search result for its users. Knowing this, web developers want to place their keywords in their code in the proper places in order to gain a high ranking for their website. The title tag is big for developers as they can get the proper keywords in this tag in order to return their website higher on the list when users enter similar keywords in the search engine. When coding their website, developers can also place keywords (not too many) in the h1 and body tags. The h1 tag has been another important tool for developers to place keywords in. With the release of HTML5 however, its encouraged to use multiple h1 tags. Search Engine Optimizers won’t penalize websites using multiple h1 tags, however, developers still need to be careful not to abuse the use of the h1 tag as methods will be taken to penalize spam tactics that might try and take advantage of this multiple h1 tag placement. When designing your website a developer wants to keep in mind that quality of the website and code trumps quantity. Its important for relevance and ensuring your website is at the top of the results. Some tips such as, renaming images to logical terms that make sense rather than leaving the image name as img-11782.jpg. You want your website as well as images to contribute to the results process and when users search for images, if you correctly keyword your images, you’re website and images will return in image search results as well. read more...

Google Updates Search Algorithms to Discourage Content Farming {3}

by Cole O’C
Back in February 2011, Google changed at least part of their search algorithms, resulting in rather different search results for the same search criteria. Google said that this is one of their biggest changes, which will affect about 12% of their results. Gabrial Stricker, a Google spokesman, explained that their goal is to give users the most relevant answers to their queries, which requires constant algorithm changing. The article explains that one of the apparent changes is to “content farms,” which are sites that publish content based on the most-searched terms of the day in an effort to attract more users. Another important change is that companies that create fake websites that link to their own, which would have boosted results under the previous algorithm, are being penalized in their position on the search results. Overall, it seems like Google’s algorithm changes are looking to eliminate certain ways of gaming the system that they found dishonest. read more...

SEO 101: Links and Keywords. {Comments Off on SEO 101: Links and Keywords.}

by ChihWei H
This journal article talks about the importance of integrating SEO into website development. Search Engine Optimization or SEO, is the practice of constructing a web site that fits the search engine’s ranking criteria. Some analysts believe there are 77 factors affect how a web page is rank. Most of these factors concerns Google. While each search engine has its own algorithms, there are a lot of common grounds, enough to cover other search engine as well. Two of the most important factors among the 77s are Keywords and Links, while Meta tags are becoming more and more insignificant.  As Google and others continuously improve and undergone changes of their search algorithm, companies also need to keep monitoring and modifying their website to stays in high ranking. read more...

SEO vs PPC {Comments Off on SEO vs PPC}

by Rafael F
This journal article attempts to explain the superiority of search engine optimization compared to pay per click advertising. The objective of the two is to increase web site traffic. This article was based on a new site and both methods were used during the creation and implementation of the web site. The article was quite lengthy but explained that search engine optimization yielded better results overall compared to pay per click advertising. read more...

SEO Helps!! {Comments Off on SEO Helps!!}

by Wei C
Summary:

In the article, author have given a brief idea how SEO (Search Engine Optimization) is important for the online accountant market. Briefly, SEO is a practice which makes a website easier to be noticed on all internet search engines. In addition, it can also help generating the traffics because people can see your website better. One another important fact the author talks about is the brand awareness. A large portion of people trusted and respected to an independent third party like a search engine. In other word, have some appearance on the search engine will help the website dramatically. Furthermore, author also talks about how competitive it is to get the top few search results on popular search engine. Before website host can improve their traffic, they have to get an idea how is the search engine works. Search engine looking for things in five levels. National search, local search, industry-specific search, service-search and ethnic specific search are the five elements. Author basically give a static results that people who have applied SEO with their website has higher income than others who doesn’t. In the conclusion, it is really important to manage the SEO for the website to help the business. read more...