Improve SEO using Usability Techniques {4}

by John J
When it comes to SEO and website usability, focusing only on one attribute or the other can negatively effect the long term success of a website. However, when both are given equal consideration they can have a synergistic effect that results in a site with great SERP rank and usability. At first glance, SEO and usability can seem to oppose to one another. An example of this would be the fact that “visitors often prefer graphic-based webpages as opposed to text-based webpages.” (Visser, 2011) This can be a problem given that web crawlers rely on text to determine the website content. As I will explain in this blog, even this does not have to be a problem if the designer holistically applies usability techniques and not just SEO by itself throughout the website. Let’s first take a look at some usability elements that readily lend themselves to good SEO. read more...