UX

Responsive Web Design {9}

by Edward J
Making software easy to use has been a major focal point for developers since the dawn of the microchip.  Whether or not an application or website is successful often depends on how quickly users come to familiarize themselves with an interface.  Applications that inundate users with too many buttons or options often struggle to find a wide user base. Similarly, websites that are ‘clunky’ or difficult to navigate are often left in the dust.  Even sites with solid accessibility but that are visually unappealing will find themselves with a timid following. These two issues have historically been major pains for programmers and developers who are trying to add mobile functionality to their software.  Now with the advent of CSS 3 modules, it is easier than ever for developers to provide media rich content that is customized for any type of mobile device; tablet smart phone or otherwise. read more...

Oracle’s Rightnow CX Suite {Comments Off on Oracle’s Rightnow CX Suite}

by Han C
According to Oracle, the global CRM market will surpass 18.2 billion in 2012. It was anticipated that the acquisition of Rightnow enables Oracle to expand its use of Cloud Computing but Oracle has recently unveiled a new product roadmap for end-to-end customer experience. Rightnow has spent fourteen years on building customer experience products and brings a well refined set of applications to empower Oracle CRM tools. Oracle’s CX Suite includes a wide array of customer experience products and will now be able to offer “the best, most complete, and most advanced solution in the world,” according to Oracle President Mark Hurd. According to Rightnow’s survey, eighty-six percent of customers would choose not to do business again because of poor customer experience. Companies embracing CX as a strategy have potential to see ten to thirty percent reduction in contact-center labor costs, increased customer retention, and accelerated customer acquisition. read more...

The UX in MS {1}

by Rafael F
 

During the course of the week the class lectures and discussions have focused on designing and preparing a web app. One of the main focuses of the in class lectures has been the new distinction between a User Interface and a User Experience. The user interface is what many people are accustomed to on many web sites and apps. They enter a site, are presented with information via text and images and are allowed to make choices. The user experience is a different concept. Instead of being presented with an overload of information, creating a unique experience for users will allow them to come to a decision instead of them having to choose. I will give an example later. The article I chose was from the release of MS Office 2010 beta. This came out a couple of years ago but the topic I thought would be relatable. read more...

Funny Enough to Buy {2}

by Omar N.

As a follow-up to last week’s lecture on user experience, I found an interesting article that shows a study about the effects of interactivity and humor in getting visitors to buy from an E-commerce business. The author conducted an experiment by showing participants various websites that contained interactive vs. non-interactive and humor vs. non-humor designs. Interactive websites were ones that had product demo pages giving the users the ability to manipulate the products through mouse clicks. Results showed that these websites gave the users a much more positive perception than the non-interactive ones. Humor, however, showed to only have a marginal benefit. The author believes that it is possible the result were caused by the fact that they only used mild humor in the research. It is expected that stronger humor may have a greater effect on perception. read more...

Harmonizing Color for UX {1}

by Calvin M
This journal article teaches about the importance of the uses of colors as they affect User Experience. Color harmony is a very important concept to understand while coming up with a web application. It can affect the users emotions and influence users subconsciously.  Colors that are opposite from each other in intensity will cause the eyes to tire easily, so those types of color combinations should be avoided. The rest of the article goes on to show the different scientific research done to find harmonious color combinations such as the graph posted on the bottom of this post. read more...

Websites are living evolving creatures {Comments Off on Websites are living evolving creatures}

by Joeydes M
Summary:

This article is about the creation of WW2History.com. The author goes into detail about the idea of the site and the evolution of creating an interactive and dynamic website. He states that his ignorance of the web was made obvious early on in designing and developing the site, he said “I thought the web was like television” (Laurence Rees). The author talked about the User experience and how he wanted to present a very friendly environment and that he wanted to inform the audience of real events. He included a lot of videos, over three hours worth, and so he could keep peoples attention he made them eleven minutes a piece. A colleague of the author helped him engineer the user experience he told him that, “visitors to the site must be allowed to control their own experience of it” (Laurence Rees). The author then went on to talk about how he wanted the entire site to be dynamic and in the hands of the user. He also pointed out that the more complex the design was the more costly it can be to develop the site. There was also a realization that presented itself to the author and that a website is never done it is a constantly evolving and ever changing project. He also talked about the fact that it is not enough to just design the site and build it you have to showcase your UX and people have to visit the site. read more...

User Experience Web and Car Shoppers {3}

by Tuyen H
In the article “More auto shoppers relying on the Web for research,” (Hirsch, 2011)Jerry Hirsh discusses about how car shopping culture has changed because of the Internet. More than 80 percent car shoppers research on Wed before buying their car at a dealer. There are many famous website that people can check them out before designing to purchase a car such as Edmunds.com, Kelley Blue Book, and TrueCar Inc. According to said Paul Johnson, chief executive of Irvine-based Kelley Blue Book, there are more than eighteen million car shoppers visit the Kelley Blue Book website and looking at about 250 million pages just for new car information. The author also believes that in the near future most of car shopper will buy their car through the Webs. read more...