web design Archive

The Power of Design

by Jonathan F


The article talked about research done by the Chalmers University of Technology in which they performed an experiment using two different Web sites that varied in graphical content, text content, color scheme, and layout. The experiment used 20 different users that would view the Wed sites and evaluate the perceived usability, perceived expression, and emotional responses they got from the Web sites. The article stated that most web developers in the past were only really concerned about the Web sites performance and efficiency and were not really concerned about how the user of the Web site viewed products after the interface of using the Web site.  It began to change after designers began to see that a positive Web experience can give a company a competitive edge over competitor especially if a Web page created a positive emotional experience in customers visiting their Web site. Visual aesthetics became a big part of Web sites because it created in the user of the site the idea that if a Web site’s interface was easy and visual appearance was easy on the eyes, then maybe the products sold by that particular company would easy and useful.  The experiment was done just to prove this fact that aesthetics made the difference in user experience. The experiment was done using 10 men and 10 women with ages ranging from 20 to 50 years old. The two websites that were used were: www.santamaria.se and www.hansen.se, which were used because of their huge differences. The test subjects were given three different questionnaires for each area tested.  In the expression questionnaire the subjects were asked to write down different words that would explain what they thought the Wed designer was try to express throughout the Web site from a list of words like childishness, sophistication, or professionalism. The other two questionnaire were just on a scale of 1 through 5 measuring their like and dislike. The study found that although the websites were different, there were things within the Web sites that user found made them like their experience using both Web sites. The Web sites had a consistent layout for all pages which made usability better. There was a constant color structure in the Web pages and what made them even more useful were the links and menus. The subjects felt the emotion of harmony from viewing the sites because all the images were the same sizes and the Web pages stuck to the same color scheme. The study found that a logical layout made both of the Web Sites express professionalism and usefulness. It found that red color with black produced a more provoking feeling. The study found that the emotional responses were based on the usability of the Web sites. read more...

“Can you hear me now?” “No.”

by Omar N.

In the article titled, “Making Web Content Accessible for the Deaf Via Sign Language”, the German author argues that the web is prejudice against deaf people and gives a statistic that says 0.1 to 0.2 percent of any given population is deaf. It is explained that while it is true that information on the web is primarily exchanged through text, a large majority of those who are deaf tend to be illiterate. The reason for their illiteracy comes from the fact that reading and writing is learned after becoming familiar with oral language. Without a spoken language foundation, grammatical rules and vocabulary become a much greater challenge to comprehend for those born deaf. So much so, that many children drop out of school before learning basic reading and writing skills. read more...

A Font Size We Can Read

by ChihWei H
This article advocate the use of size 16 font instead of more traditional size 14. The author suggest people put websites out there for people to read, and more readership eventually bring in more revenue. It provides six reasons to prove his points.  As people gets older, our eye sight gets weaker. Almost 9% of Americans are visually impaired beyond the help of lenses.  The greater the distance, the faster we read. People reads computer screen closer than they suppose to.  Pixel 16 text on the screen is the same size of pixel 12 in a book.  A survey of web design problems suggest that bad fonts is one of the leading concern.  It also counter that web designer who say user can zoom-in isn’t doing their job right. read more...

Web Pages

by Joeydes M

This article is about the art of designing a website and the content that goes into the pages of that site. It talks about cluttered sites with too much going on, and sites that take too long to load, etc… The author states that web design is a breeze and that anyone can do it, the problem is that every does do it and it doesn’t always come out good. It goes into detail on what specific types of companies and site design should practice. Breaks down the dynamics of a site and also points out that sometimes simple is better then overly complex. read more...

Businesses and Web3D

by Rafael F
Summary: The article I chose details the future of web design. It calls this design Web3D. This article was written in 2008 and so some of these ideas that are being given to the reader have already come to fruition. The concept is based on the program known has Second Life. Second Life is a virtual world in which anyone can create an alternate life. The idea was first laughed at but now the idea of having an alternate life on the web is anything but crazy. What the author tries to illustrate is how we can profit from taking the text based web experience to the next level which is the third dimension. The article concludes with how with the increase in data speeds and hardware functionality, business on the web will increase dramatically and virtual stores will be the new present instead of future. read more...

Chapter 14 Outsourcing

by Philip K
This article is called the “Perils of Outsourcing,” it discusses a story of a business owner who chose to outsource his web design and the plan backfired in its results.

Last year, a business man, Fan Bi, opened a web business that manufactured men’s shirts with the ability to create a custom label.  Bi had work experience with a London based company that outsourced web labor in countries such as India, Sri Lanka, and Costa Rica and felt he had the knowledge to farm this task out himself. read more...