Load Time Optimization {3}

by Jenifer W

Load Time Optimization

A website’s page load time plays a very important role in user and consumer experiences. The faster the page responds and loads to the user, the better the experience will be for the user. In a study, “nearly one-third (32%) of consumers will start abandoning slow sites after one to five seconds” (“Seconds count”, 2010). This means that loading performance on website is very crucial and there are many ways to optimize page load time. One method is to use AJAX to reduce latency over the past years by retrieving bits of web technology code to alter the layout of page rather than re-creating a whole new page with similar content. However, this method is not optimal to provide the best optimization on loading pages as many sites references tons of external objects that are mostly HTTP requests for images, JavaScripts, and stylesheets (Hopkins). Using AJAX does not guarantee that the user does not have to wait (“Best practices for,” ). For this reason, we can look at other additional alternatives on how to optimize page load time to improve a site’s usability and SEO. Many developers focus on the back end of the website to reduce costs but it does little to cover latency. “It seems almost as if the highspeed storage and optimized application code on the back end have little impact on the end user’s response time. Therefore, to account for these slowly loading pages we must focus on something other than the back end: we must focus on the front end” (Souders 2008). Below are suggestions from Hongkiat Lim’s article called “Ultimate Guide To Web Optimization (Tips & Best Practices)”: read more...