Analyzing Your Website to Improve SEO Using Analytics Tools {7}

by Emily L
What is the point of creating a great website if the no one is able to see it? While it is important that web developers and designers focus on making great websites, it equally important that they focus on Search Engine Optimization, otherwise known as SEO. To review, SEO is a process of improving the quality of websites using a number of techniques/tools in order to achieve higher rankings with major search engines (“What is seo,”). One of the tools that help with SEO is the use of Analytics tools. In general, Analytic tools help track sites’ statistics and help measure how successful your site may or may not be (Chen, 2011). It is able to track marketing subscriptions, contact form completions, downloads, clicks to social accounts, amount of traffic, etc. (Gabe, 2012). However, When it comes to SEO, analytic tools are the most used when it comes to measuring site traffic and conversion rates (Monsen). read more...

Creating an Effective Content Strategy for Your Website {10}

by Silva H

Creating an Effective Content Strategy for Your Website

It’s pretty much a given in the business world today that content is king. More important, content is critical. It is the lifeblood, the identity, and the value of any company or organization. Online competition is not about dropping links anywhere in the web, of automated contents, duplicate blogs, and worthless information. It is about creating fresh, unique, substantial and informative contents that are useful for a user’s purpose of exploring the internet. Content –“that elusive, gray cloud of words, images, and graphics”– is the soul of any organization, large or small, profit or non-profit (Schakenbach, 2006). Without content, there is no brand, no image, and no value. A construction without substance is like a body without soul. Without proper planning and adequate attention, it’s no surprise that the resulting product is unfocused, dull, generic content that creates no unique brand identity, no interest, and no sales. read more...

Better Database Faster Website {4}

by Shigom H
Mismanaging your database can result in serious complications to your website’s performance. In the article “Speeding up your Website’s Database,” author Paul Ferro provides developers with several methods to improve website speed.  He illustrates one technique, of increasing webpage speed, by timing your database queries. By doing this, the user can be able to locate problematic bottlenecks within the page’s code. This is done in PHP by creating a timing object, and using it to see how long each SQL statement takes to run. read more...

How Data Binding Works {2}

by Michael M
Data binding is the process that retrieves data from a given data source and associates it to attributes of the User Interface elements. Data binding gets data from the middle tier of an application and displays it in a nice looking html format. When you use data binding expressions with ASP.Net controls, behaviors are attached to the controls life cycle through the Data Binding event handlers. As developers of our web pages we have the power the trigger data binding events for individual controls or if we want to we can make it trigger all controls within the page. If you want to call for data binding you would use, <%# … %> and the data binding expression will update themselves if you do not want to call data bind, you can create a new page class that overrides the on load method. Data binding expressions can only be used with ASP.Net control markup and require you to call to the Data bind method. read more...

The Google Warning {3}

by Ermie C
This article is about how Google has warned over 20,000 websites that they could be infected by Malware.  They suggested that some pages may be hacked with certain javascript that will lead their users to pages that they install Malware.  Many of the type of codes are used are HTML, PHP, and JavaScript.  Also, the websites were warned that their server configuration files may be compromised.  Last July, Google started to crack down on many websites that may be infected and that’s Google trying to show their concern and help for webmasters. read more...

UI Testing With Real Users {2}

by Daniel S
One key aspect to user-interface design is how to run a user test. A user test is to show the developer how user friendly your design is. A user test should always involve users with no software skills whatsoever. This way the feedback that is given to the developer will be much more valuable, and also it will be unbiased. The test users that you’ve selected should also click around on various menus and the developer should log how the users use your system. As a developer, you have to be aware that since you’re using testers with no software skills, patience is the key. Some users might feel overwhelmed, stressed, and/or emotionally distressed. read more...

What’s In a Website? {1}

by Calvin M
A website represents who you are or what your company is all
about. It is used as a way to attract new customers and to give information
when they can’t visit your store. Having a website allows a business to run an
online store, where customers that can’t normally be reached can be purchased
from. E-commerce websites are becoming more relevant as time goes on. Though
there are service providers that let you “build” your own website yourself,
there are other professional services that build your website to your exact
specifications. These professionals know the correct word usages, color
schemes, and template designs to make your website efficient and user friendly. read more...