Yahoo

Improving SEO using Link Building {8}

by David F
 

(Image obtained from : http://etechdiary.com/basics-of-seo/ )

Have you ever wondered why  websites are displayed in the order that they are after going through a search? It’s simply due to popularity! The more links a site has the more people are referring to it. This is the process of Link building. As more and more information is being poured into the internet, users need a way to organize it all. The best solution for search engines is to organize it by the amount of links a website gets. In other words,  search results are based on how popular a link is. Which makes sense, a user wouldn’t want to go to a site that wasn’t relevant to what they were searching for. In this paper, I will explain what SEO is, what Link building is, and how the two work together. I will also talk about some potential problems with Link building. read more...

Yahoo Breaches Exposes Thousands of Users {1}

by Sam T
In this article, a well known tech company, Yahoo, was another victim to a SQL injection attack. This attack gave the hackers access to more than 400,000 users emails and passwords. What was most shocking was that the passwords that were stored was completely unencrypted and were now public. According to the security firm Sophos, the hacker group D33DS said “We hope that the parties responsible for managing the security of this subdomain will take this as a wake-up call, and not as a threat”. Yahoo has confirmed that this breach did happen and urged it users to change their passwords. The article then goes on about how Yahoo wasn’t the only one who fell victim to the security breach but also Formspring, LinkedIn, Eharmony and Last.fm. read more...

SQL Injection Remains a Constant Threat {5}

by Brian B
The article that I picked this week is named “Black Hat is Over, But SQL Injection Attacks Presist” by Victor Cruz. The article starts off by talking about an attack that happened earlier this year to yahoo that resulted in a break and leak of 400,000 of usernames and passwords from Yahoo. It says that SQL attacks have also affected companies such as Sony and LinkedIn recently, so this is obviously still a large threat to companies. The author gives an example of SQL injection saying that “hackers visit a website and fill out a text field with a SQL statement such as 1+1=2, which the log-in field interprets as true, allowing it to pass as legitimate credentials (Cruz, 2012).” This causes the server to release confidential information accidently because it has been tricked into thinking that a valid user has logged into the system. The article goes on to state that “Privacy Rights Clearinghouse reported that 312 million data records have been lost since 2005 and 83% of hacking-related data breaches were executed via SQL injection attacks (Cruz, 2012).” The article goes on to talk about how they are developing more reliable software to look for SQL injections and decipher them from safe input. The tool in question is called “libinjection” and is able to sort through heaps of data by converting input into tokens and checking those resulting tokens for anything that maybe being sent to try and attack the server. The article finishes by saying that “SQL Injection attacks are automated and website owners may be blissfully unaware that their data could actively be at risk (Cruz, 2012).” read more...

Web Developers Thirsty for Mojito {Comments Off on Web Developers Thirsty for Mojito}

by Alexander H
Yahoo has recently released an open-source Web application framework called Mojito, which will tailor to developers and allow them to promptly write applications for all major device platforms. “While Web app frameworks are nothing new, Yahoo claims Mojito is different because it addresses the problem of delivering content to devices that have weak or intermittent connection…” (Scott).  Mojito will allow developers to create apps using HTML, CSS, and JavaScript that can run on the client and on the server. An embedded JavaScript engine allows the app to run on both the server and the client. One of the benefits of the new open-source development application is the fact that it can switch between rendering on the client and on the server if bandwidth is limited, which will ultimately provide a better experience for the user. read more...

Yahoo Grabs A Drink {1}

by Ermie C
This article is about how Yahoo is creating an easier way to create applications for the mobile framework and the great thing about it is that it’s open source. It’s purpose is to make it a lot easier to create applications for multiple platforms like iOS, Android, and personal computers. Yahoo is saying that it’s better because it solves the problem of sending and receiving data to and from devices. The name of this framework is called Mojito. This was created in November and is recently under the BSD license to become open source. Also, from recent applications, Mojito has been used mainly for creating apps for newspapers and magazines on the iPad and the app is called “Livestand”. This is actually part of the bigger project of Yahoo called “Cocktail”. This is because of the struggle that Yahoo has been having with the competition of Google. They want to create something that will maybe help boosts their “ratings” because they are rumored to be in a takeover. read more...

Sarbanes-Oxley, A Bad Thing? {5}

by Penny P
The author talks about the negative impact that the Sarbanes-Oxley Act of 2002 made on small firms. Dvorak starts out using Yahoo! as an example to explain why he believes “Sarbanes-Oxley sucks” (Dvorak).  He believes that if SOX became a law during the time that Yahoo! went public, Yahoo! would never have done so. Dvorak believes that Sarbanes-Oxley is a “ridiculous burden on smaller firms” (Dvorak).  He goes on to describe that these small companies can only do their best “when the original visionaries are…at the helm” (Dvorak). As soon as a bigger company eats the smaller company, that visionary may not be able to continue the work he/she had planned. Dvorak applauds Michael Dell because he is a visionary who still runs Dell. read more...

SEO 101: Links and Keywords. {Comments Off on SEO 101: Links and Keywords.}

by ChihWei H
This journal article talks about the importance of integrating SEO into website development. Search Engine Optimization or SEO, is the practice of constructing a web site that fits the search engine’s ranking criteria. Some analysts believe there are 77 factors affect how a web page is rank. Most of these factors concerns Google. While each search engine has its own algorithms, there are a lot of common grounds, enough to cover other search engine as well. Two of the most important factors among the 77s are Keywords and Links, while Meta tags are becoming more and more insignificant.  As Google and others continuously improve and undergone changes of their search algorithm, companies also need to keep monitoring and modifying their website to stays in high ranking. read more...