Adobe Steps up to the HTML5 Design/Development Plate with Edge

by Robert M
In this article, Wired’s Tim Carmody, starts by giving a brief history of Adobe’s relationship with the Internet. Specifically the importance of Flash for a long period of time, and it’s subsequent downfall in recent years as a result of both the mobile web, and, by extension, HTML5. The impact of the mobile web and it’s lack of support for flash were highlighted more so than creation of HTML5 itself, though obviously HTML5 is a big part of the equation. Afterward, Carmody goes into a preview of Adobe Edge, the new platform being developed to cover up Adobe’s lack of mobile web presence. The program was very early in the development cycle last August when the article was written, but version 1.0 is set to ship sometime this year. Carmody wrote that “the Company’s not even calling it a beta. It can’t do much right now other than simple animations.”  Though he adds that by release it aims to be substantial enough to “potentially be equivalent to Flash or Dreamweaver.” As the lack of mobile platform is Adobe’s biggest weakness at this point, Edge is almost completely focused on mobile development, with desktop development being “almost an afterthought.” Lastly, Carmody states that the program is not made to be an extremely extensive tool for hardcore developers. Instead, it is focused on “the not-so-hardcore web developer, the designer who needs to publish on the web.” (Carmody, 2011)

Our discussion of the various versions of HTML in class this week is the most obvious connection to the content presented above. However, I think even more important than simply the presence of a new HTML version is its effect on both the business and development side of web development. HTML 5 has been a long time coming, and Adobe’s failure to get on the ball with adequate time is causing them to shift into high development gear in order to get up to speed with the market. As someone who has used Adobe software extensively since High School, I would hate to see them get left behind, as I trust they can put out a good product (except for Acrobat reader. Those updates…).

On the other hand, if they throw out cobbled together mess of a program in attempt to get it out as fast as possible, they’re going to be putting themselves in an even worse position. I think that the program being targeted toward designers who don’t want to use Javascript, CSS, or HTML extensively makes the program more marketable, but it may alienate experienced developers who have a strong grasp on what features they want/need

Source:

Carmody, Tim. (2011). Adobe’s New HTML5 Tool is Web-Designer Duct Tape. Wiredhttp://www.wired.com/epicenter/2011/08/adobes-new-html5-tool-is-web-designer-duct-tape/

1 thought on “Adobe Steps up to the HTML5 Design/Development Plate with Edge”

  1. I too was reading extensively about HTML5 and how it is a major threat to FLASH and its development especially in the mobile market. Adobe has really dropped the ball on this one and they are nervous about this recent development to say the least. I have been reading around and it seems that Adobe should not be affected too much by this or maybe they will be because one’s reputation is very important and as we all know the market is a fickle beast and consumers change their minds about products when they get a sniff of something new that is better, cheaper and easier. Well maybe not the apple sheep! HTML5 is really great imho but then again I am no expert. Time will tell and we students will have to adjust our expertise when it comes to HTML. Good blog, one thing is for sure with us, if we want to be in the know when it comes to HTML5 we better get with it now while its still new because this seems to be the next big thing in Web development. I am really curious and will ask the opinion of our professor in class as soon as I get a chance.

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