by Rizwan A
The article talks about utilization and the use of analytics tool to improve companies sales. In recent years, more and more companies are joining social media and are trying to gain market shares. But, the research shows that most companies just use social media as a path to send messages to their customers and don’t listening from them. Business should consider using analytics, which gives more detail about their customers. Also, by using analytics tool companies can target their customers with more precise and also reduce product development cost.
This article is related to relational database. Using analytics tool companies can collect all the data from senders and then can sort these data by user’s specification. I agree with this article, which is encouraging businesses to use one of analytics tools. I think analytics tool will help companies recognize their customers better. Also, business gains more competitive advantage by having satisfied CRM.
Weiss, Todd. “Social CRM for Business: Analytics Can Spur Greater Success.” PCWorld. 06 July 2011. Web. 29 Apr. 2012. <http://www.pcworld.com/businesscenter/article/235143/social_crm_for_business_analytics_can_spur_greater_success.html>.