Simon Stiphanos: HTML5CSS3 – Why everyone will know it… and love it.{Comments Off on Simon Stiphanos: HTML5CSS3 – Why everyone will know it… and love it.}

by Simon S

Amazon is releasing the next development standard for its ridiculously popular Kindle e-book reader. What’s unique about the new format is that Amazon is ditching its previous, proprietary standard, for a HTML5CSS3 based format. It will feature “150 new formatting capabilities, including fixed layouts, nested tables, callouts, sidebars and Scalable Vector Graphics, opening up more opportunities to create Kindle books that readers will love.”

My take:

Amazon, regardless of the existence of the new web standards, would have updated their Kindle format just for the sake of competitiveness,  so the new features mean relatively little to anyone not associated with creating e-books. Rather, we should take notice because Amazon chose not expand their own proprietary code, but to adopt a growing, open standard.

Alone, the event would not be so significant. But since web browsers are housing many of our programs now, and that companies such as HP, Apple, Palm, Google, and even Microsoft are using HTML5CSS3 to power the user interface toolkits of products that are both on and off the web (think Windows 8), we’re seeing a major shift into consolidating development effort of designer or engineer.

This is going to make developers’ lives a million times easier, and also make Adobe lose tons of sleep over.